This was a class project focusing on product and packaging design.

My father is an avid fisherman and I have grown up around fishing gear my entire life so I decided to create a mock line of fishing equipment. I named the company "Hook, Line & Sinker," as a bit of a play on words. This mock line includes fishing hooks, fishing line, and removable split shot sinkers. 

In regards to the logo, I wanted to incorporate all three of the words in the name of the product: the hook, line and sinker.